We are excited to announce we have officially rolled out our new SEO Services package! We currently offer a variety of SEO services including a 45-point SEO Audit, SEO Keyword Research, Metadata Optimization, Local SEO, and Blogging! These services are a well-founded investment in boosting your website and business for years to come.
Wait a minute, what is SEO?
Yep — another acronym from the marketing world. We know there are so many to keep track of, but we promise SEO is one that’s worth your time!
SEO stands for Search Engine Optimization and is the art of showing up high in search engine results. SEO is important because you can have the best website in the world, but without proper SEO, internet searchers (which is pretty much everyone, by now) will never find you by searching on Google, Bing, DuckDuckGo or another search engine.
When you search for a word or phrase, Google wants to show you the most relevant results (so that you’ll use their search engine again). To determine if your website is relevant, Google will crawl your website looking for keywords and then match them to the user’s search. If your website is not embedded with relevant keywords, Google will find other websites that appear more relevant and push your website deeper down in the list of results. For example, if you’re a pizza shop and the word ‘pizza shop’ only appears in your website twice, while other pizza shops have the keyword pizza shop in their website 10+ times, those websites will most likely show up before yours when ‘pizza shop’ is searched.
Now, it’s not totally necessary to be first in results, but think about how often you bother to click to see the second page of results when you are searching. This is why SEO is important.
J.Scott Marketing SEO Services
Sold on SEO? Read on to see how we can help. Our SEO services can help get you closer to where you want to be in search engine results organically (that means without paying for AdWords). Check out five of our SEO-specific services below.
45-Point SEO Audit
The 45-Point SEO Audit does, in fact, include a whopping 45 checkpoints! When we do an SEO Audit, we take it seriously and tick off all the boxes. While we closely guard some of our secrets, we can reveal that our checklist covers:
- 20 front-end checkpoints
- 25 back-end checkpoints
AND we’ll reveal that some of our checkpoints even have sub-checkpoints that aren’t counted above. Think of it as “45-plus.” Who doesn’t love a few bonus points?
SEO Keyword Research
Keyword research is the epitome of SEO – it’s the bread to the butter, the peanut butter to the jelly! It is the process of digging down into which keywords your customers are really searching for when they want what you have to offer. Picking the right ones is a critical way to make sure you’re matching up and showing up. You can dig into our blog post describing the importance of keyword research, but for now just know that the right keywords on your website have the potential to drive long-term traffic to you organically. That means free. What’s better than that?
Metadata Optimization
Once we’ve conducted SEO Keyword Research, we’ll optimize your metadata to increase search ranking and click-throughs. Wondering what metadata is? It’s the text that shows up on Google when your website shows in the search results. For example, in the below image the text in the red box is Zappos title tag and the text in the blue box is their meta description.
Optimizing this content with keyword-rich copy will help your business show up for the right searches on Google and capture the right audience that is looking for your products/services.
Blogging
Boost your SEO, grow your organic web traffic and optimize your website investment with regular, high-quality articles that engage your ideal customers. We use our knowledge on balancing topics your customers actually want to read with writing keyword-rich copy to drive long-term SEO results for our clients.
Local SEO
If your customers live or work nearby, Local SEO helps them find you, plain and simple. With our local SEO service, we optimize your online digital presence including:
- Your Google My Business listing
- Social media profiles
- Website
- Many more!
