Jo’s American Bistro
Social Media Strategy
Challenge
Jo’s American Bistro, a thriving American restaurant in downtown Newport, RI, wanted to strengthen its online presence to drive foot traffic and reservations. Social media platforms needed updating and optimizing. Their website needed on-brand messaging, new pages to support specific lines of business, and an SEO boost.
Solution
We researched the brand’s existing online presence and pinpointed what was working and where there was room for growth as part of an online marketing strategy with the specific goal of driving foot traffic and reservations.
We created a social media strategy for Facebook and Instagram that leveraged the client’s long history in the restaurant business with the elements of her restaurant that would play well on social media. We claimed and boosted several online listing and review sites, including Tripadvisor, The Knot, OpenTable, Yellow Pages, Yelp, G+ (Google My Business), and others.
Results
“You make my life easy!” – Joann Carlson, Owner
Year over year sales increased 101%.
Restaurant rose to #3 ranking in Tripadvisor from #22 (and has consistently stayed in #3 or #4 spot for years).
Social media marketing drove customers through the door on slower nights and increased Private Party inquiries to as many as 10 inquiries per day.
Strategic Facebook boosting grew the number of users the restaurant reached in one month by 539%. Thousands of additional potential customers saw the client’s social media content in their news feed – at a cost of less than a penny per user.
Client’s TripAdvisor, Google Business Profile, and Bing listing profiles now have a cohesive, professional look that reinforces their brand image. Customers now get correct information about the business in all online locations, and the restaurant’s online presence has its best foot forward.
