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Why content marketing?

Content marketing is a valuable marketing strategy that serves multiple purposes at once. Sharing valuable content across various platforms can enhance your business’s visibility and attract new customers. Consistently delivering top-notch content can also keep these new customers engaged as they delve deeper into your brand, your offerings, and the value you can provide them. An effective content marketing strategy focuses on building connections with customers and earning their trust in your expertise rather than pressuring them into immediate sales.

In addition, a good content marketing strategy will also boost your SEO, giving your website more authority and helping it rank higher on search. The result will be increased website traffic, ultimately increasing sales. Why? Because your website is now visible to a larger pool of potential clients online. Content marketing is an invaluable investment to reach a wider audience, connect with new clients, increase your worth to current customers, and see more conversions.  

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Keys to content marketing

  • Define the target audience

Who is your audience? An essential step to producing quality content is knowing who your audience is. Of course, broad demographics are important pieces of the puzzle, but pain points, tastes, preferences, and needs should be identified to help your content resonate with your audience.

To succeed in content marketing, you need a strategy. Identify your themes, platforms, clusters of topic ideas, and the types of content you want to create and build a content calendar. With a solid plan in place, you’ll be well on your way to delivering high-quality content that engages your audience and yields the results you deserve.

To truly connect with your audience, producing high-quality content that resonates with them is essential. This means conducting thorough research, identifying problems or pain points, and offering solutions. Additionally, it’s vital to consider the various platforms and formats where your audience is active to ensure that your content reaches them where they are.

  • Use diverse content formats

Companies need more than blogs to connect with their audience. Social media, podcasts, video content, and even platforms like Twitter and Medium have become essential in developing a comprehensive content strategy. Your users are looking for diverse content formats to stay informed, so it’s important to identify the types of content formats they rely on and engage with them on those platforms.

Optimizing your content is just as important today as a decade ago. Doing so can improve your chances of ranking organically for search terms that align with your niche. This, in turn, will increase your visibility and attract more relevant organic traffic to your website. More targeted organic traffic converts to more customers.

Creating outstanding content is not enough; It needs to be promoted. Various channels should be utilized to promote your content, including, but not limited to, email marketing, social media, podcasts, and paid advertising. Promoting your content is a core part of content marketing.

  • Measure and analyze results 

To ensure the success of your content marketing efforts, you need to measure and analyze your results. Track your metrics, such as website traffic, engagement, and conversions, to identify what’s working and what’s not and make necessary adjustments.

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Content marketing case studies

We are proud of our content marketing case studies from various niches in and around Burlington, Vermont, and nationwide. 

Why use J.Scott Marketing for your content marketing needs?

At J.Scott Marketing, we listen to our client’s needs. We build strong, flexible relationships. You are not tied into rigid contracts that do not serve your needs. We offer flexible partnerships that deliver custom digital marketing solutions that increase your profits. 

If you want to learn more about our core values, head to our core values page


Local Burlington Vermont Marketing Agency


Content Marketing Specialities 


Marketing Services

We create comprehensive marketing roadmaps which are custom-made to meet the needs of your business. We identify which marketing avenues will be most effective to achieve your goals and will provide you with a clear, intuitive plan for your team to follow. Your marketing strategy will streamline and direct your marketing efforts. 

Our content marketing services include blog posts, web copy, producing any additional content you need for your business, and copyediting. We focus on writing in a way that reflects your brand’s voice and integrates with your existing content. In addition, we aim to publish useful and appealing information to your audience. Our content marketing services will help increase your web traffic and attract more customers.

Email campaigns effectively maintain the lines of communication between you and your existing customer base. Our customers see tangible results from these campaigns. 

From campaign creation to writing compelling content to setting up automation, we provide the expertise to ensure your campaign’s success. To improve your customer relationships, we segment your customers and create tailored emails catering to their needs. This approach helps you retain your current customer base and drives more sales. Our goal is to provide useful content that will foster a stronger relationship with your customers.

Your social media accounts are valuable to your business, allowing you to reach a wider audience and maintain connections with your current customers. However, evaluating if you’re utilizing Facebook, Instagram, and LinkedIn to their maximum potential is essential. We specialize in creating tailored social media marketing strategies customized to your business needs, concentrating your efforts on channels that generate the most conversions. Our approach encompasses both organic and paid traffic, with a keen eye on tracking the success of paid ads to ensure maximum results for your investment. Trust us to deliver a confident and effective social media marketing plan to elevate your business to new heights.

For your website to be found by potential customers, it first needs to be found by search engines. Our Search Engine Optimization (SEO) services will help search engines like Google find your website and display it in relevant search results. If your business has a physical premise or serves a specific location, our local SEO services will help your business stand out from the nearby competition. We can help you be found by potential customers in your area on Google Maps and local online searches. 

We offer a wide range of communication services to help your brand grow and thrive. Whether you need help developing compelling stories, crafting a powerful brand message, or launching an influencer campaign, we have the expertise and experience to deliver results. As former reporters, we understand the power of effective communication and are committed to helping our clients achieve their goals. From writing and copy editing to strategic planning and execution, we are your trusted partner in all things communication.

Are you looking to take your side hustle or small business to the next level? Our team is here to provide strategic marketing coaching to help you achieve your goals. Whether you need help with social media marketing, email marketing, content marketing, or any other specialty, we’ve got you covered. Let’s work together to make your business dreams a reality!


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