Challenge was a new brand needing quick growth and national brand recognition to reach its full potential audience and become profitable, while retaining a personal feel and deep connection with its readers.


We started at ground zero and created a strategy for total brand management. Kicking off with creative services including a tailored brand identity and logo design, we then created and maintained a website that could handle rapidly growing traffic. Social media channels were established and integrated, to broadly distribute frequent blog content to a wide and engaged audience. We designed and executed a full communications strategy to earn broadcast, radio, and print media exposure. We also masterminded and produced events to generate media buzz. We performed ongoing keyword research and SEO audits to keep blog pages consistently relevant to user searches. By keeping an eye on Google Analytics, we created viral content that maximized the site’s traffic.

ABC New interview with Bargain Babe on ABC Money Matters
Wall Street Journal interviews Bargain Babe about the cost of detergent pods
Wall Street Journal interviews Bargain Babe about the cost of detergent pods

Results rapidly became a successfully positioned brand and trusted source of money-saving tips, establishing blog author as an expert in the field.

Monetization strategy led to a profitable site from year one. Client also landed paying speaking gigs on the topic of how to monetize a website.

Promoted website content led to stories in print and broadcast media, including the Wall Street Journal, Good Morning America, Better Homes & Gardens, Los Angeles Times, Reader’s Digest, Chicago Tribune, NBC, Detroit News, Washington Post, and NPR.

The local annual event we produced drew larger-than-anticipated crowds and led to 73 earned media mentions, sending even more traffic to the website.

Once the brand and audience were established, our complete website redesign made the site more user-friendly and analytics showed that we doubled the time readers spent on each page.

The SEO strategy created from our Google Analytics audits led to record traffic and 60% organic search, meaning that as much as 60% of the site’s traffic came from the site showing up high in Google search results, and not from ads.

Our social media campaign on Twitter quadrupled the rate of follower gain, which in turn increased traffic back to the website.

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