BargainBabe.com was a new brand needing quick growth and national brand recognition to reach its full potential audience and become profitable, while retaining a personal feel and deep connection with its readers.
We started at ground zero and created a strategy for total brand management. Kicking off with creative services including a tailored brand identity and logo design, we then created and maintained a website that could handle rapidly growing traffic. Social media channels were established and integrated, to broadly distribute frequent blog content to a wide and engaged audience. We designed and executed a full communications strategy to earn broadcast, radio, and print media exposure. We also masterminded and produced events to generate media buzz. We performed ongoing keyword research and SEO audits to keep blog pages consistently relevant to user searches. By keeping an eye on Google Analytics, we created viral content that maximized the site’s traffic.