Challenge
Jessica Ricci Jewelry, an upscale jewelry company in Providence, RI, came to us wanting to refine her brand identity, a greater online presence, and a way to grow brand awareness and loyalty through media coverage.
Solution
We developed clear and engaging brand messaging that created consistency across her e-commerce site and social media channels. We reviewed her email marketing and social media platforms on Facebook and Twitter, and trained staff to increase adoption of best practices for engaging and consistent messaging. We created a customized pitch for boutiques, catalogs, websites, and brick-and-mortar retailers to develop new relationships.
We crafted an engaging press release that targeted A-list travel and style outlets across the country. Client’s exposure increased as a result of the relationships we established with several reporters and editors.
We conducted a detailed Google Analytics audit of client’s website, discovering several roadblocks that were preventing higher sales. We worked with the client and her tech staff to remove the roadblocks and decrease the clicks required to make a purchase.
We thoroughly reviewed every page of the client’s website, with an eye to improving her customers’ user experience, and made numerous recommendations to increase page load speed, simplify users’ ability to find needed information quickly, and convert web visits into sales. We worked with client’s developer to rapidly implement many of the changes.
