Challenge
Salve Regina University came to us requesting assistance to create and execute multiple campus-wide focus groups that would gather input and jumpstart ideas about the University’s branding and messaging.
Solution
We conducted focus groups with six distinct and diverse groups of campus faculty and staff. Each presentation was tailored to the participants to identify their perception of brand strengths and brainstorm future initiatives of importance to the students they serve. We boiled down all the input received into a concise report highlighting themes and standout ideas.
We also provided guidance for a detailed survey for students and faculty to identify Salve Regina’s marketing and branding strengths, including what language would lead to the best results.
