Vermont Skincare
Marketing Coaching
Challenge
Founders and clean skincare enthusiasts Kasey and Kristi of Vermont Skincare Company needed help elevating their brand messaging to convey their unique product value, boost their e-commerce sales, and develop wholesale relationships.
Solution
Through our marketing coaching program, we developed a roadmap of deliverables to solve their business challenges. We started with a website audit to identify the issues and opportunities to improve online sales.
We also conducted an in-depth SEO audit to correct technical issues to increase website traffic. The audit laid the foundation for developing future website content and increasing organic visibility on Google.
Next, we crafted core messaging to help the founders feel confident talking about their brand, knowing they consistently communicate the benefits and value of it. Our core messaging guided everything from developing the brand’s web pages to paid social media ad campaigns.
Finally, we developed a suite of engaging, informational sell sheets to aid the brand in developing retail and wholesale partnerships.
Results
“Finding Julia and her team has been a tremendous blessing to our little company. It’s similar to swapping regular gas for jet fuel…up, up, and away! Thank you for sharing your talents and giving us the edge we so desperately needed!” – Kasey Trujillo, Vermont Skincare Company
Empowered brand founders feel more confident about their brand and its future.
A robust, action-oriented website excites customers to purchase and offers a seamless checkout experience.
A core messaging guide ensures consistent communication of the brand’s value.
Marketing sell sheets prime the brand for wholesale growth.
