Challenge

Whole Health Nutrition, a well-established team of dietitians supporting Vermont clients around a myriad of health issues, wanted to elevate their in-house social media marketing and promote their new eBook.

Solution

We conducted a social media audit to fine tune what the team was doing well and identify strategic opportunities to improve performance.

We provided key pieces of content marketing, including concise, enticing messaging and eye-catching graphics, to support the launch of the client’s eBook so the client could focus on core priorities.

Results

“Julia Scott and her team at J.Scott Marketing and PR have been fantastic to work with! They went above and beyond and provided a detailed [social media audit], training for all our staff, and provided supporting materials for reference that are simple to understand. If you’re looking for a smart and driven digital marketing firm that cares about the growth of your business I highly recommend working with J.Scott Marketing and PR.”

-Abigail Wadsworth, Whole Health Nutrition

Our 9-page social media audit was chock full of actionable recommendations the in-house team could implement to elevate their social media efforts and ROI.

Best Practices for Facebook and Instagram coached the in-house team on trends and tactics, and fast-tracked their social media know-how.

A customized training on Facebook ads empowered the in-house team to improve their results while also effectively managing their social media ad spend.

Powerful and concise messaging and graphics showcasing the benefits of the client’s eBook supported the in-house team to promote the book across the website, social media channels, email, and more.

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