Email marketing may be one of the oldest tactics in the digital marketing playbook, but it’s still a contender for a reason: it works really, really well. We’ve gone into detail before about why email marketing is still one of the most effective marketing tools, but today we want to share with you why it’s especially great for small businesses of any size.
If you’re a small business and haven’t started using email marketing, or you’re neglecting your email list, here are three reasons why you should dust it off.
Three Reasons Your Small Business Should Be Email Marketing
Reason #1: It’s very cost effective.
Unlike physical mail that carries the cost of material and postage, or the cost of short-lived advertisements, email marketing is a paperless option that you can utilize many times over for the simple monthly cost of your email service. It allows you to leverage content that you’ve already created for additional impact. Plus, it’s a marketing tool that seamlessly scales to thousands of readers at little to no additional cost.
Reason #2: It has amazing ROI.
Email marketing has the highest ROI (return on investment) of any other marketing channel for small businesses. With an average ROI of about $42 for every $1 spent and a very low cost to entry, it’s a no-brainer.
Reason #3: It builds brand loyalty.
With 99% of people checking their personal email every day, it’s an outstanding way to build brand awareness—especially when the audience has opted in to receiving your messaging, in the case of email subscribers. For small businesses particularly, email marketing is the second most effective tool for building brand awareness, just behind social media marketing.
With a consistent email strategy, you keep yourself top-of-mind with your audience and build loyalty with consistent content they signed up for. Done well, it can fan your subscriber’s initial spark of interest into becoming a lifelong customer and evangelist of your brand.
For small business, email marketing is a savvy investment
There are many great email marketing tools out there for small businesses, such as the popular and user-friendly Mailchimp and Constant Contact. But like any other tool, they require energy and skill to achieve the ROI you’re looking for.
To maximize its potential impact, email marketing is worth doing well. An investment of time—and your marketing dollars—into developing a strong email marketing strategy, tight error-free copy, user-friendly campaign design, and refining your results will pay off in customer loyalty and increased revenue.
As a small business owner wearing many hats, partnering with a digital marketing agency for cost-effective email marketing services can be an investment that ramps up your email game while leaving you time to focus on core operations.
Interested in taking your business to the next level? Schedule a no-cost 30-minute consultation to chat about how email marketing can help you reach your business goals.
Key Takeaways:
- Email marketing is more cost-effective and scalable compared to traditional marketing tactics like direct mail or advertisements.
- It has an average ROI of $42 for every $1 spent, and is shown to have the highest ROI particularly for small businesses.
- It increases brand loyalty with consistent messaging to an engaged audience—nurturing an interested audience into lifelong customers.
- For small businesses, working with a marketing agency for your email marketing may be a better investment than a DIY solution using an email marketing platform, based on the expertise, time, and strategy required.
Photo by Mathyas Kurmann on Unsplash.
