Turn Followers Into Fans
Blogs, FAQs, website copy –content marketing for professional services takes many forms and serves many purposes. At its core, great content builds relationships. It helps indoctrinate new customers as they connect with your brand, understand your values, and trust your expertise as you become a consistent source of industry-specific knowledge.
As your Brand Champions, we create raving fans who truly believe in your brand.
Indoctrination might feel like a strong word – by definition, it’s about teaching someone to embrace a set of beliefs. But in the world of marketing, we see it as a powerful, positive process: helping customers connect deeply with your brand values, so they become passionate advocates. Isn’t that the ultimate goal? To have people discover your brand, fall in love with your product or service, and share their enthusiasm with everyone they know?
About Content Marketing
Why Content Marketing for Professional Services works
As your customers warm to your brand, we use content marketing to keep them engaged and excited about what you offer. Whether it’s an educational blog post, a helpful template, or an engaging FAQ, content marketing builds brand trust and drives customer action.
Content marketing costs 62% less than traditional marketing, but generates about 3x as many leads.
Demand Metric
Real Results
“J. Scott Marketing efficiently and effectively learned about our business, our mission, and our team. They found our voice and collaboratively created bespoke website content for us in a relatively short time frame. We are so grateful and impressed by the thoroughness of work and the kindness of interactions that we have had with this wonderful team!”
New Frameworks, Vermont
