If you attended our Top 25 Facebook Marketing Tips presentation given by Julia Scott, our founder, at the Vermont Tourism Summit, keep reading for an organized list of additional resources and “how tos.” The list below will help you quickly learn more about the Facebook marketing tips that most interest you–and even help you execute them. We hope you find this Facebook marketing resource list helpful, and request you comment with your feedback. We read our comments and will respond!
Profile Tips
Tip 1. Take time to fill out your entire profile.
- Check out Buffer’s full guide to creating and managing your business page here.
Tip 2. Add a simple, recognizable, professional profile image, and a powerful cover photo/video.
- Fantastic Facebook business profile and cover image tips and examples from Design Shack.
Tip 3. Customize your pages username/URL.
- Walk through steps to customizing your pages username/URL including the guidelines set by Facebook here.
Tip 4. Select the right CTA button for your profile.
- Need help choosing the right button for you? Here’s a guide to CTAs.
Content Tips
Tip 5. Keep posts around 40 characters long.
- Don’t just take our word for it! Buffer reported that posts with 40 characters received 86% more engagement. Check it out.
Tip 6. Delete URLs after the preview populates from your posts.
- Wondering how to do this? Here’s a how-to video.
Tip 7. Avoid random and excessive hashtags on Facebook. Keep them specific.
- We love this post outlining three reasons why hashtags help businesses on Facebook.
Tip 8. Use professional photography and video.
- Read our top eight reasons to hire a professional photographer for your small business.
- How to hire a professional photographer for your small business including seven questions to nail a successful shoot.
Tip 9. Follow the 80/20 rule for your content.
- A great read on SocialMediaToday.com further emphasizing the 80/20 rule.
Tip 10. Incorporate video into your content and upload directly to Facebook.
- This study by Agorapulse shows native Facebook videos (vs Youtube links) get a 86% higher reach on Facebook.
- Interested in doing a deep dive? We love AdEspresso’s Facebook video guide!
Tip 11. Use Facebook Live to interact with your audience.
- Facebook Live tips from Facebook.
- Fantastic tips for before, during, and after your Facebook Live by Sprout Social.
- Additional Facebook Live tips we love from Post Planner.
Tip 12. Plan posts in advance using an editorial calendar. Then them to post automatically with the Facebook scheduler to consistently reach users with strategic content.
- Use an editorial calendar to plan content before scheduling on Facebook. Make a copy of the template we use here.
Group Tips
Tip 13. Create a Facebook group if your business could benefit from, or fosters, a community.
- Reasons why a Facebok group could benefit your business community.
Tip 14. Create a content topic rotation schedule and create content in advance to post consistently.
- Use an editorial calendar to plan content before scheduling on Facebook. Make a copy of the template we use here.
Tip 15. Respond back to comments and posts by group members.
Tip 16. If your group is connected to a Facebook page, invite the user that like your page to join the group.
- Get walk-through steps from Facebook here.
Tip 17. Promote your group in all other marketing your brand does such as newsletters, social channels, your website, and more!
- Read up Wordstream’s reasons why multi-channel marketing can be a key to success in all aspects of your business.
Ad Tips
Tip 18. Boost content that is performing well organically.
- Wonder how to boost content? Here is Facebook’s step-by-step guide.
Tip 19. *Take it a Step Further* Skip boosting your posts on the page and boost your content using Ad Manager.
- Read up on the difference between boosted posts and Facebook ads.
- How this tip can help you further your Facebook marketing efforts.
- Have yet to use Ad Manager? Check out Buffer’s complete guide to getting set up on and using Ad Manager.
Tip 20. Install the Facebook Pixel on your website.
Tip 21. For Facebook ads, use UTM tags so you can track your efforts in Google Analytics.
- What UTM codes are and how to use them.
- Free online UTM builder.
- How to utilize UTM in Google Analytics/full UTM guide.
Tip 22. Build compelling ads with good images, CTA’s, and more.
Tip 23. Experiment with ad types and creative.
Tip 24. Experiment with audiences and audience types.
General Tips
Tip 25. Decide what your overall goal for Facebook is and optimize your Facebook profile efforts to help you reach that goal.
- Dive deeper with our guide to creating a small business Facebook strategy!
