Social Media

Marketers are always searching for new ways to connect with their target audience. Snapchat is one platform that has made major improvements to include more ways for businesses to do so through [...]

If you attended our Top 25 Facebook Marketing Tips presentation given by Julia Scott, our founder, at the Vermont Tourism Summit, keep reading for an organized list of additional resources and [...]

You’re looking to get started on LinkedIn, you’ve signed up and set up your professional profile, but now what do you do? Unlike with Facebook, there are best practices as to how you [...]

Creating content for Facebook can be a daunting task to many small business owners, who may feel more comfortable with the daily running of their business than the world of social media. How do [...]

One thing a business owner never wants is a bad review. Bad reviews make us want to run and hide. How could someone not love what we’re offering? Shock, betrayal, and confusion run through [...]

Why Is Facebook Marketing Important? Facebook marketing is important for one simple reason: Facebook is critical for connecting with and engaging potential, current, and past clients/customers. [...]

As a business owner, you wear many hats. Here’s another one you’ll need in your toolbox: taking quality social media photography. While hiring a professional photographer for certain [...]

Your Instagram business profile is set up, you’re posting regularly and engaging with followers… so what’s next? Keeping up to date with the latest Instagram trends and tools! [...]

Are you ready to start an influencer marketing campaign? Now that you’ve read part one of our series, on what influencer marketing is and why it’s worth your time, you’re sold! [...]

Google the term “social media trends,” and influencer marketing will be on nearly every top hit. It may sound fancy, but what is influencer marketing? It is a marketing strategy that [...]