Social Media

Find the best time to post on social media platforms by following these general best practices and specific considerations for your business.

We often get asked, “Which marketing tactics are the best for my business?” The answer to that question varies. It depends on who your audience is, what your business and marketing [...]

Does peeking at your online reviews feel like checking for the monster under your bed? We promise: it’s not as scary as you fear. Think of it as an extension to the customer service your [...]

Positive reviews can leave you floating on air, feeling that you have succeeded in your mission as a brand.  But after this initial moment of glory, what comes next? Once you receive positive [...]

Marketers are always searching for new ways to connect with their target audience. Snapchat is one platform that has made major improvements to include more ways for businesses to do so through [...]

If you attended our Top 25 Facebook Marketing Tips presentation given by Julia Scott, our founder, at the Vermont Tourism Summit, keep reading for an organized list of additional resources and [...]

You’re looking to get started on LinkedIn, you’ve signed up and set up your professional profile, but now what do you do? Unlike with Facebook, there are best practices as to how you [...]

Creating content for Facebook can be a daunting task to many small business owners, who may feel more comfortable with the daily running of their business than the world of social media. How do [...]

Why Is Facebook Marketing Important? Facebook marketing is important for one simple reason: Facebook is critical for connecting with and engaging potential, current, and past clients/customers. [...]

As a business owner, you wear many hats. Here’s another one you’ll need in your toolbox: taking quality social media photography. While hiring a professional photographer for certain [...]