Challenge
Clar Construction is a trusted design-build remodeling company known for quality craftsmanship, but their marketing needed a measurable, results-oriented system.
The owner wanted a marketing program that would reliably generate high-quality local leads, improve the path from website visit to consultation request, support long-term SEO growth, and filter out poor-fit inquiries.
Solution
We built a connected marketing system that generated better-fit remodeling inquiries from homeowners in their target service area.
We updated Clar’s website strategy with a stronger homepage, improved calls to action, and installed and verified conversion tracking. These improvements turned organic website traffic into leads.
To improve visibility in the towns Clar serves, we developed location-specific SEO pages targeting specific Vermont towns.
We polished the Clar brand image with fresh blog content, social media updates, email campaigns, project galleries, and website maintenance. Content doubled as sales tools, easing the conversion process.
Behind the scenes, we strengthened lead tracking so Clar looked beyond raw lead volume and started a consistent system ranking leads.
Results
Clar Construction now has a stronger digital foundation for reaching homeowners who are actively searching for remodeling services in Central Vermont.
Instead of treating SEO, website updates, content, email, and social media as separate efforts, Clar has a connected marketing system that supports visibility, trust, and qualified inquiries.
Total form submissions increased by 62.5% in one month.
Organic leads doubled in one month.
13 local SEO pages target key service areas.
Stronger client and prospect engagement through email campaigns.
