Challenge
ClearView Retina is a highly rated retina specialty practice serving patients in Bayside, Queens. Dr. Rodney Coe and his team were delivering exceptional care, but prospective patients searching online for a local retina specialist were not consistently finding his practice.
The clinic needed an efficient, data-driven system to attract new patients and reports that showed which marketing efforts were producing results.
Solution
We built an integrated lead generation system focused on one outcome: more qualified appointment inquiries.
We restructured and continuously optimized ClearView Retina’s Google Ads campaigns.To help more searchers take the next step, we built and optimized a New Patients landing page, introduced a lead capture form, and simplified the path from online search to contacting the practice. Form submissions were routed directly to the front-office team so staff could follow up quickly.
We also created an ongoing social media strategy tied to timely eye-health topics, including macular degeneration, diabetic retinopathy, cataract education, and sports-related eye injury prevention. Together, paid search, content, landing-page improvements, and reliable conversion tracking generated a consistent flow of new inquiries.
Results
ClearView Retina’s marketing evolved from an underperforming advertising account with limited tracking into a consistent and measurable patient acquisition system.
The practice hired additional staff to handle the increase in business.
From clicks to patient appointments
ClearView Retina now has a predictable source of new patients who are actively searching for specialized retina care. The practice has an integrated system that connects visibility to qualified patient inquiries and the team understands exactly what their marketing program is doing.
New hires for the ClearView Retina team to handle increase in business.
39 qualified phone leads in one month.
$22.50 cost per conversion (down from $45)
Click-through rate of 5.13%.
