Challenge
To maintain growth, this award-winning design-build firm wanted to target local clients interested in specific renovation projects. Tired of vetting leads that were low-quality, the in-house team craved a data-driven approach to optimizing lead generation.
Solution
We built a lead generation system, including launching Google ads (PPC campaigns) and a fresh landing page specifically designed to convert leads with an irresistible offer.
As the leads flowed in, we took on managing the client’s organic and paid Meta presence. A high-level of organization made collaboration a breeze.
Results
“They really took their time to get to know our business, and are helping us get the word out. There is no way we could have done this work on our own – there just wasn’t time in the day.
I was lucky enough to meet Julia through some professional networking events, and I’m so glad I did. She’s uniquely knowledgeable about marketing. In addition to knowing her stuff, the firm has really taken the time to craft our message based on really listening and absorbing what’s special about our business.
I feel that the team at J. Scott was able to help me see the steps super clearly, so that doing the work was easy, fun, logical, and productive. It’s been so much fun!”
– Chris Swasey, Partner
Lewis Creek Builders
64% of the leads were high quality, the client team reported.
PPC campaigns generated 19 leads in two months.
$4.27 cost per click.
Cost per conversion plummeted to $63 from $316 with an optimized landing page.
Conversion rate swelled to 6.82% from 1.49% with optimized keywords.
