Challenge
To increase customer retention, this international e-commerce brand sought to migrate its customer loyalty program and CRM, while using customer-specific purchasing behaviors to optimize conversions.
Solution
We carefully migrated two major systems, while crafting strategic campaigns that outperformed past campaigns.
Results
Our focus on retention — increasing sales from the existing customer base — took precedence over new customer acquisition.
We prioritized migrating the brand’s CRM to a more advanced tool to enable better integration between customer behavior and personalized marketing campaigns.
Weekly meetings ensured smooth communication, timely action, and clarity of ROI.
Six-figure sales from campaigns to 371,323 customers.
Savvy project management of marketing vendors allowed client team to stay focused.
9% YOY increase in product subscriptions.
Overall click-through rate of 31% from email campaigns.
2024 Black Friday sales outperformed past sales.
