How to Get Started on LinkedIn: Best Practices
You’re looking to get started on LinkedIn, you’ve signed up and set up your professional profile, but now what do you
Facebook Marketing 201 Tools
Thanks for coming to our recent Facebook Marketing 201 presentation. Follows is a list of all the handy-dandy tools we
Four (More) Time Management Tools For the New Year
Here at JSM we’re all about New Year’s resolutions to be more efficient. But we know how easy it is
The Power of A Good Story
I read fiction. I am a feminist. I can’t watch violent movies. Which is why I recently passed an hour reading a 10,000-word essay
Amplify Your Twitter ROI With 5 New Twitter Rules
New Twitter rules make it even easier to get your message across, reach your customers, and amplify your Twitter ROI.
Your Origin Story: Why The Icky Parts are Essential
Clients are often shocked when, after a lengthy interview, I write up their origin story and include the messy personal details. They want
Email Segmentation: Unlock the Power of Email Marketing
Do you love getting emails that are clearly part of an email blast or—worse yet—completely irrelevant? Me neither. Call it
5 Reasons Why Blogging May Not Make Sense for Your Business
Blogging is a common marketing tactic—that we often recommend to our clients—to drive website traffic, improve SEO, and positioning a
Knowing When & How to Alert the Press: A Press Release Guide
In this press release guide, we give away a lot of our public relations secrets, but also show how much
Three Ways to Grow Your Business With Hashtags
To hashtag or not to hashtag is not really even the question anymore. The questions are how? When? And How