The Six Elements of a Brand
Are you wondering what a brand really is? For many people without a marketing background, the concept is a little
Does Your Business Need a Marketing Strategy?
Developing a marketing strategy takes time and effort—is it really worth it? The answer is simple: yes. A marketing strategy
How To Build Your Email Marketing List Organically
Email marketing, when thoughtfully executed, is a critical piece of any marketing strategy. But no matter how enticing your campaigns
Social Media Reviews and Beyond: Four Ways to Boost Your Customer’s Voice
One of the most powerful ways to grow your business is through your customers’ voices. When your customers have a
Social Media Photography: Seven Tips for Captivating Images
As a business owner, you wear many hats. Here’s another one you’ll need in your toolbox: taking quality social media
How to Optimize Your Tripadvisor Page in 6 Easy Steps
Should you optimize your Tripadvisor page? Yes! Yes! AND Yes! Here’s why: Tripadvisor is a mega destination for travelers. The
We’re Hiring! Marketing/Communications Assistant With Potential
I’m thrilled to announce that we’ve scaled ICM, a marketing and communications agency, to the point in just five months where we’re hiring
How to Start an Influencer Marketing Campaign
Are you ready to start an influencer marketing campaign? Now that you’ve read part one of our series, on what influencer
The One Question All Small Business Owners Should Ask Themselves
There’s one question all small business owners should ask themselves – today and everyday. No matter if you’re just starting up
What is a SWOT Analysis? And How to Use it to Edge Out the Competition
A SWOT analysis can deliver a clear business strategy, so don’t be turned off by the acronym. If your strategy