Public Relations

So you nabbed a little PR, and it’s a thrill to hear about your company on the radio, or read about it in the paper! But don’t stop there. Capitalize on your media coverage, so that [...]

I’ve always believed you can learn something from everybody. Before I launched JScott Marketing & PR, I invited a slew of professionals out for coffee to glean wisdom from their small [...]

Are you ready to start an influencer marketing campaign? Now that you’ve read part one of our series, on what influencer marketing is and why it’s worth your time, you’re sold! [...]

Google the term “social media trends,” and influencer marketing will be on nearly every top hit. It may sound fancy, but what is influencer marketing? It is a marketing strategy that [...]

In this press release guide, we give away a lot of our public relations secrets, but also show how much work a PR Campaign is. A successful PR Campaign starts with a press release and ends with [...]

We’re thrilled to share our PR eBook, which contains all our secrets behind getting PR coverage for our clients. Gain access too easy, actionable steps you can start using today to get [...]

Clients are often shocked when, after a lengthy interview, I write up their origin story and include the messy personal details. They want to leave out the disease, the divorce, the dieting. [...]

This blog post on media coaching is for you if the thought of being on TV keeps you awake at night. As a former reporter with a Pulitzer Prize and many TV appearances (Good Morning America, NBC [...]

Hallelujiah! You landed an interview for a client. Now don’t blow it by failing to ask the reporter doing the interview these three essential questions.

Great stories come from great questions. But if you don’t know what to ask, you may never uncover the most interesting thing about your business and miss out on tons of valuable media [...]