How to Capitalize on Media Coverage: 11 Steps
So you nabbed a little PR, and it’s a thrill to hear about your company on the radio, or read […]
Public Relations
How to Start an Influencer Marketing Campaign
Are you ready to start an influencer marketing campaign? Now that you’ve read part one of our series, on what influencer
The Power of A Good Story
I read fiction. I am a feminist. I can’t watch violent movies. Which is why I recently passed an hour reading a 10,000-word essay
Your Origin Story: Why The Icky Parts are Essential
Clients are often shocked when, after a lengthy interview, I write up their origin story and include the messy personal details. They want
Knowing When & How to Alert the Press: A Press Release Guide
In this press release guide, we give away a lot of our public relations secrets, but also show how much
9 Media Coaching Tricks to Ace a TV Appearance
This blog post on media coaching is for you if the thought of being on TV keeps you awake at
Influencer Marketing: What is it and Why is it Worth Your Time?
Google the term “social media trends,” and influencer marketing will be on nearly every top hit. It may sound fancy,
The DIY PR eBook That Will Change Your Life
We’re thrilled to share our PR eBook, which contains all our secrets behind getting PR coverage for our clients. Gain
Small Business Advice From Successful Entrepreneurs
I’ve always believed you can learn something from everybody. Before I launched JScott Marketing & PR, I invited a slew
The Three Most Important Questions to Ask a Reporter
Hallelujiah! You landed an interview for a client. Now don’t blow it by failing to ask the reporter doing the interview