We often get asked, “Which marketing tactics are the best for my business?” The answer to that question varies. It depends on who your audience is, what your business and marketing [...]
I’ve always believed you can learn something from everybody. Before I launched JScott Marketing & PR, I invited a slew of professionals out for coffee to glean wisdom from their small [...]
Google the term “social media trends,” and influencer marketing will be on nearly every top hit. It may sound fancy, but what is influencer marketing? It is a marketing strategy that [...]
In this press release guide, we give away a lot of our public relations secrets, but also show how much work a PR Campaign is. A successful PR Campaign starts with a press release and ends with [...]
Clients are often shocked when, after a lengthy interview, I write up their origin story and include the messy personal details. They want to leave out the disease, the divorce, the dieting. [...]
Hallelujiah! You landed an interview for a client. Now don’t blow it by failing to ask the reporter doing the interview these three essential questions.