Challenge
To increase online ordering and shift customer habits from ordering by phone, this country market and deli wanted to update the focus of its website and make online ordering ridiculously easy. Catering orders were consuming too much time, reducing revenue.
Solution
We revamped the navbar to simplify the customer experience and increase online ordering. We crafted new webcopy and curated visuals for the homepage that clarify The Mill Market´s core offerings and how to place an online order.
We created a catering contact form that asks crucial questions to reduce the time required for management to process and respond to each inquiry. We also created FAQs to set customer expectations and queue everyone up for success.
Results
“Working with Julia’s team was great from the start. They helped us set up and streamline our online presence in Google & Meta and talked us through the (sometimes) complex back end of the platofmrs. Her team also helped us set up and streamlime catering inquiries so that we had all of our customer’s info and that they had an understanding of our services in the first email without the back and forth headache we were used to.
And the ad campaigns were a breeze. With only a brief video meeting each month, her team helped us come up with effective marketing strategies on our social media sites and set up automatic sponsored posts. At the end of the month we received an easy to understand report of the traffic that our posts generated without having to dig through mountains of data.
Her team was always responsive to our array of questions, even ones as minor as what our PPE our staff should be wearing in photos/videos.
All in all – would I work with Julia’s team again? Absolutely!”
– Jim McCarthy, Co-Owner
The Mill market
High-quality email campaigns to a warm list had a 49% open rate; a cold list had an 27% open rate.
Researched new prospective catering clients to grow this line of business.
Catering orders increased 79% after email sequence on catering.
Growth across revenue streams: Deli sales: +27% Grocery sales: +26% Market food sales: +30.7% Christmas sales: +67% Thanksgiving sales: +95%
