Challenge
Solo-preneur Mironda Meyer had honed her wellness coaching services for women 40+, but her website messaging was outdated and wordy, leading to low conversion rates. Multiple Facebook pages lacked differentiation and strategic purpose. And she struggled to grow her email list. Messaging that conveyed her unique value was a tricky task for her, but essential to nurturing her prospects until they were ready to buy.
Solution
Through our marketing coaching program, we clarified her social media strategy and developed content verticals to improve performance. We carved our her Ideal Customer Profiles to focus her message, updated her webcopy to powerfully connect with prospects, and developed automated email campaigns to increase her conversion rate while motivating her email subscriber base. We also boosted her website’s SEO through keyword research and other technical updates.
All the while, we were a sounding board for Mironda to bounce marketing ideas off of so she could make choices confidently.
Results
“Working with Julia and her team is so easy. They are so through and detail oriented. They always make sure that we’re focusing on the things I need and advice is offered on what could be better. After going for months with no increase to my list now my list growing exponentially every month. My content is now being seen by the right people. I couldn’t be happier working with the J.Scott Marketing Team.”
Mironda Meyer
Mironda’s House of Wellness & Fitness
Client was invited to speak at a conference for women 40+ (her ideal client) because she showed up high in search results because of our SEO work.
A clear social media content strategy has increased engagement, with more members of her private group leaving comments and creating posts for the page. Mironda's dream of an empowered female athletic community has come to life!
Mironda feels more confident about her marketing program, allowing her to focus on serving her clients.
An expert digital marketing sounding board has alleviated the anxiety she used to have around marketing.
