What does it take to make your email marketing efforts seamless, manageable and effective? While there are many details that go into a successful email marketing strategy—like a robust audience and a user-friendly platform—there’s one component that brings a “set it and forget it” mentality to maximizing ROI.
Email automations work for you, while you’re busy working on everything else.
Automations—emails that are triggered to be sent to customers based on preset criteria, rather than needing to be manually scheduled—are a key way to enhance your email marketing strategy by eliminating unnecessary stress, so you have more time to focus on the tasks that matter to you as a business owner.
There are so many different automations to consider. Today, we will share four useful automations that are just a few clicks away.
Email automations that make your job easier
Automation #1: Welcome Emails
You never get a second chance to make a first impression, and what better way to make a first impression than a welcome email? Welcome emails immediately establish a lasting, positive relationship between customer and brand, and encourage ongoing engagement and interaction.
Welcome emails aren’t just a should—some would argue that they are a business must. According to Omnisend, welcome emails have an average open rate of more than 30% (that’s double what most campaigns see) and an average conversion rate of just over 50%. Combined with the fact that you didn’t have to lift a finger once your automation was set, that’s some truly excellent ROI.
Not only does a welcome email engage new customers, it also serves as an opt-in confirmation. In other words, receiving an email clearly communicates that the new subscriber has been added to your email list, and you can rightfully assume that they want to be a part of your community.
How you welcome your customers sets the tone for their entire customer journey. Automated welcome emails are consistently prompt, helping your company to stay top-of-mind, and your customer to feel appreciated.
Automation #2: Abandoned Cart
Many potential sales fade to dust when customers forget to complete their purchases. Don’t let this low-hanging fruit damage your profitability.
Perhaps a customer becomes distracted on the way to completing their purchase. Or maybe they add items to their cart but aren’t quite ready to pull the trigger. Ultimately, they walk away or click away, leaving their virtual cart behind.
A gentle automated email nudge to customers who have products or services waiting in their cart is a useful way to reel them back in and convince them to complete a purchase. If you think your customers could use a motivational push, you can even include a one-time discount code to convince them to take the leap.
Automation #3: Re-engagement
Want to renew a former customer’s interest in your brand? One of the best ways to do this is to re-engage them through email marketing.
Email automations can target customers who haven’t interacted with your company in a set amount of time. You can automate outreach based on a number of variables, including the last time a customer submitted a web form, opened an email from your brand, or even when they last visited your website.
By setting up re-engagement automations, you can attract the attention of people who already love your brand, but need a little wave to remember how you can help them.
Automation #4: Event Updates
Have an event coming up that you want to drum up? How about a sale that you want to make sure customers on your email list snag?
There are many ways to coordinate email automations with your upcoming events and sales. Ideas include
- automated pre-event announcements
- early-bird discount reminders and sale deadlines
- post-event follow-ups, including thank you emails, that include dates for future events and sales
- invitations to share photos on social media, perhaps in conjunction with a contest
- event surveys
Engaging your audience at all stages of the event is a great way to engage participants, build buzz, and keep your audience in the loop with important updates and reminders.
Email automation saves you time
Email marketing automations can make your life as a business owner a whole lot easier, whether your aim is to sell a product, fill seats at your next event, or simply start an active and consistent dialogue with your consumer base. Though they can take time and energy to design and implement, consider it an investment well worth your resources.
With so many types of email marketing automations to choose from, there are ample ways to engage your customers and achieve your intended outcomes. Whether you design your email marketing strategy yourself (read more from Hubspot about how to set up email marketing automations) or enlist the help of a marketing team, automation can be a strategic gamechanger.
Want to design your email marketing strategy but not sure how to get started? Contact us to schedule a no-cost 30 minute consultation today.
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