We’ve all felt pressure at one time or another to have our business be visible and active on social media. Yet posting updates, advertising, and engaging with your audience on social media platforms takes time and resources you could be [...]
Blogging is a common marketing tactic—that we often recommend to our clients—to drive website traffic, improve SEO, and positioning a brand as a trusted resource. But blogging takes its own resources: time and money, so if you’re asking yourself [...]
Developing a marketing strategy takes time and effort—is it really worth it? The answer is simple: yes. A marketing strategy is crucial for driving sales, raising brand awareness, and growing a business—among other benefits. However, developing [...]
Blogging is a key piece of any comprehensive marketing strategy. Content that focuses on optimizing SEO can both position you as a thought leader and help potential customers find you in their search process. But can blogging really increase [...]
Email marketing is a super efficient tool for small businesses and comes with amazing ROI (which we all love). You can use it for nurturing “cold” customers, keeping current customers engaged, building a loyal following of people who are ready [...]
It has never been more important to market your business for a digital economy. Our economy has been shifting online for years, and now it’s happening at hyperspeed thanks to the coronavirus outbreak. It’s eerily familiar to 2008-2010, when newspapers had a “come to [...]
If you attended our Top 25 Facebook Marketing Tips presentation given by Julia Scott, our founder, at the Vermont Tourism Summit, keep reading for an organized list of additional resources and “how tos.” The list below will help you quickly learn more about the Facebook marketing tips that most interest you–and even help you execute […]
So you nabbed a little PR, and it’s a thrill to hear about your company on the radio, or read about it in the paper! But don’t stop there. Capitalize on your media coverage, so that you don’t lose out on the compounding value of that great, free press when it comes your way. Here are […]
Are company blogs still a thing? If you’ve been hearing that “blogging is dead” and everything is on social media now, that’s not the whole story. It’s true that blogging as a form of personal expression has decreased significantly with the rise of Twitter, Instagram, and other popular social media channels. But for small businesses […]
Hot on the heels of our blog post about the top five marketing mistakes we see, we wanted to share some good news! While there is no silver bullet to score overnight success, there are many relatively straightforward marketing tactics you can deploy to up your marketing game and get notable results for your business. […]
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