Digital Marketing Blog

Have you ever received an email from a company that felt like it was meant just for you? Likely it was—and you were the benefactor of email personalization. Email personalization is a technique that uses email marketing software, customer data, [...]

Does your website need a smooth, powerful boost to glide past the competition? With many of the small businesses we work with, we talk about the benefits of SEO and how it can help unlock their brand’s potential. With over 50% of website traffic [...]

I used to think that a company’s mission statement was a sign of pretension and corporate slickness—or just one more in a long line of tasks to start a business. As a small business owner, it seemed like a million other things were more [...]

Do you love getting emails that are clearly part of an email blast or—worse yet—completely irrelevant? Me neither. Call it spam, call it impersonal marketing, but one thing’s for sure—that brand needed better email segmentation.  Email [...]

Picture this: you’re beginning to work with a marketing agency. In a burst of passion, your marketing partners begin expanding upon all of the potential ways that they can help you grow your brand, throwing out acronyms left and right.  [...]