How to Market Your Business For a Digital Economy in the COVID-19 Crisis
It has never been more important to market your business for a digital economy. Our economy has been shifting online for years, and now it’s happening at hyperspeed thanks to the coronavirus outbreak. It’s eerily familiar to 2008-2010, when newspapers had a “come to [...]
From the Blog
Why you need a call-to-action strategy
In marketing, you only get a few opportunities to motivate your audience to take pivotal steps toward becoming a customer. Driving people to your blogs, growing your social media audiences, and developing worthwhile content are only half the [...]
3 undeniable social media marketing trends for this year
As of late 2022, there are 4.74 billion social media users worldwide. Over the last year, we witnessed incredible evolutions and innovations like the maturing of TikTok and the impact of OpenAI. A mark has genuinely been made on the way we [...]
Why your business needs a B2B content marketing strategy
You’ve probably heard the phrase “content is king.” Bill Gates made this proclamation in 1996, which still holds today. Content marketing generates 3x more leads than traditional marketing, costing 62% less. While developing and leveraging [...]
4 ways a LinkedIn influencer program adds value to B2B marketing
There’s no denying that influencer marketing presents a lucrative business opportunity. In fact, in 2022 the market was valued at a record $16.4 billion U.S. dollars. For many of us, social media influencer marketing brings to mind [...]
J.Scott Marketing Traineeship and Mentorship Program
Job Title: Marketing assistant trainee Location: Fully remote Hours: 15-20 hours a week Pay: $15/hour, temporary position Length of program: 8 weeks Start date: February 13, 2023 End date: April 14, 2023 About the training program: We are a [...]