Imagine you’re on a cross-country roadtrip. You’ve determined your route, you know what road to take next and how many miles you must travel on that path. Yet, even with all of the steps in place, you still feel lost. Why? Because while you’re [...]
A strategic marketing plan, or SMP for short, is a solid investment in your business that will save time in the long run, make your marketing program efficient and effective, and give everyone peace of mind that the work being done aligns with [...]
It’s no secret that we are proponents of developing a marketing strategy to help you advance your business goals. Today we share a marketing case study to show you why. Whether your goal is to better target prospects, improve the way you [...]
We’ve all felt pressure at one time or another to have our business be visible and active on social media. Yet posting updates, advertising, and engaging with your audience on social media platforms takes time and resources you could be [...]
Blogging is a common marketing tactic—that we often recommend to our clients—to drive website traffic, improve SEO, and positioning a brand as a trusted resource. But blogging takes its own resources: time and money, so if you’re asking yourself [...]
It has never been more important to market your business for a digital economy. Our economy has been shifting online for years, and now it’s happening at hyperspeed thanks to the coronavirus outbreak. It’s eerily familiar to 2008-2010, when newspapers had a “come to [...]
If you attended our Top 25 Facebook Marketing Tips presentation given by Julia Scott, our founder, at the Vermont Tourism Summit, keep reading for an organized list of additional resources and “how tos.” The list below will help you quickly learn more about the Facebook marketing tips that most interest you–and even help you execute […]
So you nabbed a little PR, and it’s a thrill to hear about your company on the radio, or read about it in the paper! But don’t stop there. Capitalize on your media coverage, so that you don’t lose out on the compounding value of that great, free press when it comes your way. Here are […]
Are company blogs still a thing? If you’ve been hearing that “blogging is dead” and everything is on social media now, that’s not the whole story. It’s true that blogging as a form of personal expression has decreased significantly with the rise of Twitter, Instagram, and other popular social media channels. But for small businesses […]
Hot on the heels of our blog post about the top five marketing mistakes we see, we wanted to share some good news! While there is no silver bullet to score overnight success, there are many relatively straightforward marketing tactics you can deploy to up your marketing game and get notable results for your business. […]
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.