How to Market Your Business For a Digital Economy in the COVID-19 Crisis
It has never been more important to market your business for a digital economy. Our economy has been shifting online for years, and now it’s happening at hyperspeed thanks to the coronavirus outbreak. It’s eerily familiar to 2008-2010, when newspapers had a “come to [...]
From the Blog
Email Personalization: Four Solid Reasons it’s Worth Your Time
Have you ever received an email from a company that felt like it was meant just for you? Likely it was—and you were the benefactor of email personalization. Email personalization is a technique that uses email marketing software, customer data, [...]
SEO Audit: Boost Your Web Traffic With an Explosive Start
Does your website need a smooth, powerful boost to glide past the competition? With many of the small businesses we work with, we talk about the benefits of SEO and how it can help unlock their brand’s potential. With over 50% of website traffic [...]
Small Business, Big Ideas: How A Small Business Mission Statement Can Transform Your Job
I used to think that a company’s mission statement was a sign of pretension and corporate slickness—or just one more in a long line of tasks to start a business. As a small business owner, it seemed like a million other things were more [...]
Email Segmentation: Unlock the Power of Email Marketing
Do you love getting emails that are clearly part of an email blast or—worse yet—completely irrelevant? Me neither. Call it spam, call it impersonal marketing, but one thing’s for sure—that brand needed better email segmentation. Email [...]
3 Marketing Acronyms to Spark Business Growth
Picture this: you’re beginning to work with a marketing agency. In a burst of passion, your marketing partners begin expanding upon all of the potential ways that they can help you grow your brand, throwing out acronyms left and right. [...]