What Can Data Analytics Do For Me?

The world of digital marketing changes every day—or even faster. What was true this morning can change completely by mid-afternoon. As marketing becomes increasingly digital, new ways of collecting data and tracking outcomes arise to better measure the success of these marketing efforts. [...]

Is Snapchat Marketing Right for You?

Marketers are always searching for new ways to connect with their target audience. Snapchat is one platform that has made major improvements to include more ways for businesses to do so through digital marketing. If this powerful platform reaches your target market, Snapchat marketing may be [...]

19 Blogging Ideas for Your Company Blog

Few things have given me a stronger sense of Imposter Syndrome than launching a blog. Despite all the evidence that I was pretty good at what I did, the proverbial blank page of a company blog filled my head with doubt that I had anything important to write about. But a good cup of joe, […]

Top 25 Facebook Marketing Tips

If you attended our Top 25 Facebook Marketing Tips presentation given by Julia Scott, our founder, at the Vermont Tourism Summit, keep reading for an organized list of additional resources and “how tos.” The list below will help you quickly learn more about the Facebook marketing [...]