Jo’s American Bistro, a thriving American restaurant in downtown Newport, RI, wanted to strengthen its online presence to drive foot traffic. Social media platforms had been established but needed updating and optimizing. Their website also needed a few quick tweaks to boost SEO and user experience.
We researched the brand’s existing online presence and pinpointed what was working and where there was room for growth as part of an online marketing strategy with the specific goal of driving foot traffic to the restaurant.
We created a social media strategy for Facebook that leveraged the client’s long history in the restaurant business with the elements of her restaurant that would play well on social media. We claimed and boosted several online listing and review sites, including Tripadvisor, The Knot, OpenTable, Yellow Pages, Yelp, G+ (Google My Business), and others.
Also, we analyzed client’s major customer demographics and identified distinct client groups, enabling targeted social media content. We also identified the need for professional photography, managed the RFP (request for proposal) process, worked with the photographer, and curated the resulting photos so the client has a deep portfolio to show off their food and atmosphere.
Year over year sales increased 101%.
On-going Public Relations (PR) led to coverage in Rhode Island Monthly, Providence Journal, Mosaic, Newport This Week, The Mercury – and a call from a national cooking show, which reported they kept hearing about Jo’s American Bistro.
Targeting social media posts and ads drove customers through the door and increased Private Party inquiries to as many as 10 inquries per day.
Strategic Facebook post boosting (low cost ads) grew the number of users the restaurant reached in one month by 539%. Thousands of additional FB users (and potential customers) saw the client’s social media content in their news feed – at a cost of less than a penny per user.
Our social media strategy on Facebook increased the client’s organic reach by 26% within two months, so that more of the client’s page followers were seeing the restaurant’s updates in their news feed regularly.
Client’s online listing profiles now have a cohesive, professional look which reinforces their brand image. Customers now get correct information about the business in all online locations, and the restaurant’s online presence has its best foot forward.
“You make my life easy!” the client said after several months of working together.