eCommerce marketing: why you need a traffic generation strategy
In today’s competitive digital landscape, having a solid online presence is crucial for the success of any small business. As
How to Hire a Professional Photographer: 7 Questions to Nail a Successful Shoot
Hiring a photographer is an essential part of building your brand image and presenting your business as the consummate professional
How to Capitalize on Media Coverage: 11 Steps
So you nabbed a little PR, and it’s a thrill to hear about your company on the radio, or read
What can you expect to receive for your investment in a Strategic Marketing Plan?
A strategic marketing plan, or SMP for short, is a solid investment in your business that will save time in
Leveraging Content to Maximize Your Marketing
Leveraging content is a key piece of the equation when it comes to building brand awareness and engagement. You’re likely
Small Business Email Marketing: Three Reasons to Get on Board
Email marketing may be one of the oldest tactics in the digital marketing playbook, but it’s still a contender for
How to Calculate Customer Lifetime Value
Don’t spend another dollar on your digital marketing funnel until you learn how to calculate customer lifetime value. We’re serious.
Top 25 Facebook Marketing Tips
If you attended our Top 25 Facebook Marketing Tips presentation given by Julia Scott, our founder, at the Vermont Tourism
Top 3 Reasons to Hire a Digital Marketing Agency
Why hire a digital marketing agency? A professional friend recently asked me why he or another small business owner should
No Excuses: It’s Time to Get Your Company Blog Off the Ground
You’ve attended the seminars, you’ve soaked in the insights—yet although you’ve heard time and time again that “content is king”,