Challenge

Client wanted to draw new readers to their online publication, which covers environmental news for southern New England. We developed a new event concept and promotion plan, and needed to get the word out wide and fast.

Solution

We conducted a Marketing Audit of ecoRI News’ entire marketing platform, including their website, social feeds, and printed materials (“marketing collateral”) to highlight what was working, and where the best opportunities lay. We shared Facebook and Twitter best practices, identified underutilized tactics to optimize their website, and launched a full PR campaign to promote the client’s event.

Results

We sold out the client’s event at AS220 in Providence, RI.

We earned 29 total media mentions before the event. Widespread media coverage significantly drove ticket sales and reduced the need for paid advertising. Seven members of the media attended the event, which led to additional event coverage.

We secured media sponsorship for the event to offset costs and align our client with brands the new readers already knew and trusted.

Earned PR hits for the event exposed our client to new readers.

We sold multiple sponsorships on behalf of the client, so the event actually turned a profit.

“It’s been so fun working with you on marketing projects the past several months. Your energy and enthusiasm are infectious.”
– Joanna Detz, Executive Director, ecoRI


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