KNEAD Doughnuts
Digital Marketing, Media Relations
Challenge
KNEAD Doughnuts, a gourmet doughnut shop in Providence, RI, had recently opened their second location and wanted to expand their brand’s presence online and offline to increase sales. Their second location allowed them to host private events, offer a family-friendly children’s play area, and sell more doughnuts than ever before.
Solution
Our social media ads on Facebook promoted doughnut delivery, private events, children’s birthday parties, and seasonal promotions. We continuously optimized the client’s campaigns via website tracking and data analysis to drive website traffic, sales, and private party inquiries.
We crafted multiple press releases promoting KNEAD’s top news and leveraged our extensive media list to target local and regional publications for the highest possible impact. Our media campaigns led to a steady stream of positive news.
Results
In just 14 months, our Facebook ads drove more than 1,860 form submissions.
Our ads reached over 320,250 users at about 1 cent per user.
13% of total website traffic was due to our Facebook ads.
For their Space Rental, our ads directly drove 40% of their total form submissions over 14 months.
