Challenge

Our client, a successful fine art wedding and portrait photographer, wanted to update her messaging to position herself as a “photographer for life” for couples across Rhode Island and into the Boston area. Nicole Gesmondi Photographer, LLC, wanted to feature her high-quality work and full-service business to attract new clients with a clear path to deepen loyalty and create repeat business from wedding, maternity, and newborn portraiture clients.

Solution

We performed SEO keyword research in a competitive market. These high-value keywords were woven throughout sparkling new web copy that quickly and succinctly captured Nicole’s brand, drawing in ideal clients with a compelling story that invited them to picture working with her.

We created succinct messaging for automated email campaigns to draw previous and prospective clients to her new website and to increase visibility of her services.

We also updated her sell sheets and social media profiles with language from the web copy, creating clear, consistent messaging across channels that solidifies her brand to create trust with prospective clients.

Results

Testimonial from the client:

“J.Scott Marketing is super organized, professional, and friendly. You took the time to get to know me and my business and why I do what I do. I felt as though I was your only client and I LOVED that you were organized.”

– Nicole Gesmondi, Nicole Gesmondi Photographer

Sharpened and strengthened client’s brand through consistently sparkling messaging—across social media, email campaigns, website, and printed marketing materials—that clearly outlines the wide scope of her services.

Created sell sheets that succinctly describe her services, providing just the level of sizzling detail needed for her clients to move forward.

Focused messaging saves client time and hassle by speaking directly to her ideal clients and weeding out customers who won’t be a good fit.

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