RI Small Business Development Center
Marketing Strategy
Challenge
Perhaps the best kept secret resource for small business owners in the Ocean State, the Rhode Island Small Business Development Center wanted to attract a wider audience of entrepreneurs to take advantage of its no cost services.
Solution
We dove deep into the RISBDC’s business model to identify potential clients bases, and created a custom marketing strategy across the web and social media to target and engage small business owners and entrepreneurs. Our marketing plan included: a Facebook relaunch, monthly blog posts, managed ad spending, social media posts on Facebook, LinkedIn, and Instagram, communications, professional photography, and a website revamp.
While their business model and offerings were already strong, our marketing approach created a polished, professional brand image. Consistent messaging, social media presence, and improved website usability opened the ability for potential clients to quickly see — and access! — the RISBDC’s great services.
Results
“My organization, the Rhode Island Small Business Development Center (RISBDC), has been a client of Julia’s for several years. She has helped us expand, organize and polish what was a very limited marketing program into one in which we are now quite proud. Julia has been instrumental in enabling us to reach many more small business owners who can benefit from our business counseling and training services than was previously the case. Through expert management of our social media content, blogs, and other outreach activities, she has helped us to develop a cohesive, consistent image and message…which has greatly enhanced our reach and reputation. Julia is a true professional and a joy to work with…she is smart, knowledgeable and a great collaborator who takes the time to learn the “ins-and-outs” of her client’s businesses. We look forward to continuing to work with her and her team!”
– Diane Fournaris, State Director at RISBDC
A lively Facebook page reaches upwards of 40,000 future clients each month with a bare bones ad spend.
Created viral blog content that receives 4X the traffic the homepage receives.
46.1% open rate and 4.7% click-through-rate on email campaigns.
A strategic website revamp has increased web traffic and user engagement.
Combined targeted marketing and broad reach efforts have increased attendance at client events.
We secured a regular published column with client’s byline in a target publication.
