Blog Archives

Few things have given me a stronger sense of Imposter Syndrome than launching a blog. Despite all the evidence that I was pretty good at what I did, the proverbial blank page of a company blog [...]

When you’re getting a business off the ground, it’s easy to want to pinch pennies. Especially in areas you think you’re pretty decent at. But we stick by our assertion that [...]

Hiring a photographer is an essential part of building your brand image and presenting your business as the consummate professional organization you run.  With all the work you’ve done to [...]

Here at JSM we’re all about New Year’s resolutions to be more efficient. But we know how easy it is for motivation to slip by the time Valentine’s Day rounds the bend. This [...]

As a business owner, you wear many hats. Here’s another one you’ll need in your toolbox: taking quality social media photography. While hiring a professional photographer for certain [...]

How can learning a bit about keyword research drive mad traffic to your business and make you more profitable? Imagine you’ve just put the finishing touches on your business website, or [...]

I’ve never met an entrepreneur with extra time on their hands, and we here at ICM love time-saving tools. Every few minutes we can shave off of routine tasks means additional time available for [...]

You just figured out how to tweet. You spend your mornings responding to comments on Facebook. Your LinkedIn page is updated with a project you finished yesterday. You’re good, right? Well [...]

Outside of being ready to turn in for the night by 9pm after I had kids, the single thing in life that has made me feel “old” is my intimidation at the prospect of getting started [...]

It’s easy to stay busy updating the flashier social media sites (think: Facebook, Twitter, etc). But as a professional promoting your small business, don’t neglect your LinkedIn [...]